1: the act of sellingspecifically : the transfer of ownership of and title to property from one person to another for a price
2a: opportunity of selling or being sold : DEMAND
b: distribution by selling
3: public disposal to the highest bidder : AUCTION
4: a selling of goods at bargain prices
5sales plurala: operations and activities involved in promoting and selling goods or servicesvice president in charge of sales
b: gross receipts